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Created by New York based Ben Melinger, the Smash Cup is a reusable travel cup which is perfect for a coffee or tea on the go. What’s unique about the Smash Cup is that the user after drinking, can easily smash and stash the empty cup in a pocket, handbag, briefcase or backpack. These smart cups are easy to use, convenient to carry, stylish in look, and eco friendly. When collapsed these acquire the size of a small disk, and thereby are ideal for travelling. Made of food grade BPA free materials, features three parts that can be taken apart and are dishwasher safe. The cup can be tightly sealed with just a quarter turn. Featuring a leak proof lid and reusable and easy wash and collapse body that can hold up to 12 oz of hot or cold beverages. The full size of the cup measures 5 inches while smashed down it measures only 1.75 inches thick, which can easily be slipped in a pocket. According to Melinger, coffee drinkers throw away some 500 cups every year. Smash Cup is an easy, simple and eco friendly replacement. Besides, they come in attractive colors.