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We have all been there. Hitting the snooze button however many times a morning to get an extra few minutes of rest. Initially, hitting that button is quite appealing, but it ultimately ends up affecting our morning in a negative way. Instead of having a proper and productive morning routine, we end up rushing out the door to get to wherever we need to be. Thankfully there is now a new, extremely practical solution to hitting the snooze button and over-sleeping. The Ruggie alarm clock is a minimalist alarm clock rug that does not turn off unless you get out of bed and stand on it for 3 full seconds. Created by Winson Tam, the Ruggie has a clean and modern look that can fit in bedrooms with various aesthetics. It features high-density memory foam which ensures that it is not only practical, but also comfortable. The rug additionally includes a bright LED display, which assists with late night bathroom trips. By unzipping one corner of the rug, users can set the clock and pick from different sounds to wake up to. The rug is also able to blast a custom, motivational sound. To do this, simply use a USB to connect the Ruggie to your computer, and then drag in the file that you would like hear! It’s not a surprise that the Ruggie’s Kickstarter campaign has already raised over $320,000.00 (and they’re still campaigning!). With such a unique and practical, yet simple idea, the product is bound to be a success.