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At IPPINKA, we love charcoal! It may sound funny, but charcoal has been used for centuries in Japan. Various kinds of charcoal are prized for their purification properties. Charcoal is incredibly porous and naturally absorbs impurities in water and air. Many of the products sold at IPPINKA contain charcoal. We sell charcoal-infused dishcloths and gym towels that absorb smelly odors. We also sell charcoal sticks that filter water, and a wide range of beauty products that absorb impurities and bacteria from skin. Because of charcoals amazing benefits, and the fact that it is a natural product, we are always looking for ways to incorporate this material into our daily routine. Charcoal toothbrushes have become increasingly popular because their bristles absorb bacteria and naturally whiten teeth. These facts got us thinking, what if we could create a unique, natural toothpaste that contains charcoal? It is no secret that the majority of toothpastes available for purchase contain toxic ingredients that are leaching into the environment and accumulating in our bodies. How about making a paste that includes charcoal as well as other naturally beneficial and safe ingredients? We started looking into other natural beauty products on the market and came across a woman who makes an assortment of products that are entirely safe and natural, but that also do the job. We began working with her to create a one-of-a-kind paste. After months of testing out different recipes, tweaking, and then re-creating, we finally came up with something that we love (and that we think you will love)! Do you want to know more about this special mixture? Join us next week as we break down the toothpaste, and explain why each ingredient is so beneficial.